Developed a new positioning and messaging strategy with The Great Society for a brand new kind of bank.

Simple is an innovative, mobile bank with a mission to put control back in the hands of the customer. So they’ve built cool innovative tools that make it easier to personalize and stay on top of your money -like Goals, Safe-to-Spend that factors in upcoming bills or Block Card that let’s you turn on and off access with the touch of a button. And it’s all wrapped up with best design in the industry.

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On this project I was delighted to work with one my absolute favorite agencies, The Great Society.  The result was a positioning that captured their audacious goal of making banking more human.