Developed a new positioning and messaging strategy with The Great Society for a brand new kind of bank.

Simple is an innovative, mobile bank with a mission to put back control in the hands of the customer. So they’ve built all of these cool tools that make it easier to personalize and stay on top of your money -like Goals, Safe-to-Spend that factors in upcoming bills or Block Card that let’s you turn on and off access with the touch of a button. And it’s all wrapped up with best design in the industry.

On this project I got to work with one my absolute favorite agencies, The Great Society.  The result was super exciting and I’m looking forward to sharing the manifesto.Screen Shot 2014-11-24 at 8.00.53 AM