Parents and kids met during the regularly scheduled story time and walked with signs across the grounds and to a nearby coffee shop where the mayor read two additional stories to the kids.
The goal was to stretch our message as far as possible both pre and post the event itself. We did this beforehand by posting the event in community calendars and distributing fliers in local businesses. And after by hanging the kid’s ‘protest’ signs in the coffee shop as a two week art show. We also were successful in attracting the local newspaper to run an article and picture the following day.
Tags: copywriting, event planning, non-profit